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Search resuls for: "Kitchen United"


15 mentions found


☆ Chipotle abandons Farmesa Fresh Eatery spinoff after ghost kitchen closes
  + stars: | 2024-04-24 | by ( Amelia Lucas | ) www.cnbc.com   time to read: +2 min
Chipotle Mexican Grill is abandoning its Farmesa Fresh Eatery spinoff after partner Kitchen United closed its ghost kitchens. A little over a year ago, Chipotle announced the opening of its first Farmesa location at Kitchen United's Santa Monica location. But the Santa Monica ghost kitchen closed in February as its parent company struggled financially. In November, Kitchen United announced plans to close or sell all of its locations as it pivoted into software. But once customers started returning to dining in person and capital grew more expensive, many ghost kitchen startups like Kitchen United found themselves in trouble.
Persons: Chipotle, Curt Garner, Brian Niccol, it's, Chipotle's, Sam Nazarian Organizations: United, CNBC, Kitchen United Locations: Monica, Santa Monica, U.S
☆ Ghost kitchens were supposed to revolutionize restaurants. They’re crashing
  + stars: | 2023-12-05 | by ( Nathaniel Meyersohn | ) edition.cnn.com   time to read: +5 min
But ghost kitchens are now crashing. Ghost kitchens are stripped-down commercial kitchens with no dine-in option. Sometimes called cloud kitchens, dark kitchens or virtual kitchens, ghost kitchens fulfill online orders from delivery apps like Grubhub and Uber Eats. Ghost kitchens also offered big chains a way to test new menu concepts, items and brands at lower rents and with less labor. So restaurants have shut down their ghost kitchens and funding for the concept has dried up.
Persons: Uber, Pat Greenhouse, ”, John Gordon, ” Wendy’s, Travis Kalanick, Applebee’s, “, Stephen Zagor, ” John Gordon, Tiffany Hagler, Wendy’s, Kalanick’s CloudKitchens, ” Gordon Organizations: New, New York CNN, Big, Kroger, Reef Technology, Boston Globe, Technology, Wings, Columbia Business School, National Restaurant Association, Geard, Bloomberg, Getty, Butler Locations: New York, South Boston, Dobbs Ferry , New York, U.S
☆ Inside the implosion of dark kitchen startup Kbox Global, another pandemic-era boom beginning to bust
  + stars: | 2023-10-23 | by ( Callum Burroughs | ) www.businessinsider.com   time to read: +8 min
In 2019, after years of investing in and setting up food and beverage brands internationally, she founded dark-kitchen startup Kbox from London. But two years after this funding, large for an early-stage European startup, Vellani exited the business suddenly, citing health issues. "You're only judged on food quality, but if the chef is doing 10 times the work for same money, then it's a fundamental problem." Both Uber Eats and Deliveroo, after an initial burst of interest, would eventually go on to cut back on virtual brands. In an email comment, Vellani acknowledged her lack of direct technical experience but said she sought to fix this through other C-suite hires.
Persons: Salima Vellani, Uber, Travis Kalanick, Vellani, Butler, CloudKitchens, Kbox, MrBeast Burger, YouTuber MrBeast, Jimmy Donaldson, Influencer Jimmy Donaldson, Burger, Brexit, Vellani didn't, Karim Vellani, Karim, Ben Schultz, Nick Holloway, I've Organizations: Balderton, Hoxton Ventures, Reef Technologies, Lean, Network, United, Advisory Locations: London, Saudi, Revolut, COVID, Kbox, Sydney
☆ MrBeast sabotaged his own burger brand, his restaurant partner claims in a new lawsuit. The YouTube star recently sued the ghost kitchen operator, accusing it of making 'terrible quality' food.
  + stars: | 2023-08-07 | by ( Nancy Luna | ) www.businessinsider.com   time to read: +5 min
Last week, YouTube star MrBeast sued the restaurant firm behind his namesake burger brand. YouTube star Jimmy Donaldson used his fame to "torpedo" the burger brand, the VDC suit says. The lawsuit comes a week after Beast Investments sued Virtual Dining Concepts alleging that VDC had ignored the MrBeast Burger Brand. MrBeast Burger debuted in 2020 and is sold in hundreds of restaurants seeking to use excess kitchen space to earn additional revenue. The reality is that the overwhelming majority of customers were highly satisfied, and the product was excellent," the VDC suit said.
Persons: MrBeast, Jimmy Donaldson, Donaldson, Burger, MrBeast Burger, Donaldson's, Travis Kalanick's CloudKitchens, Dorothy Calba Organizations: Concepts, YouTube, Service, Beast Investments, Dining, Twitter, Burger, Kitchen United, Euromonitor Locations: Wall, Silicon, New York, MrBeast, Florida, Washington
☆ No, 'Stranger Things' star Noah Schnapp didn't open his own restaurant. It's the latest 'virtual brand' offering from IHOP.
  + stars: | 2023-03-16 | by ( Nancy Luna | ) www.businessinsider.com   time to read: +5 min
Thousands of virtual brands continue to flood delivery apps like Uber Eats, DoorDash, and Grubhub. IHOP is launching a third delivery-only brand – a chicken menu by a "Stranger Things" star. Partnering with Noah Schnapp and Nextbite were a seamless fit to meet the consumer target for our newest Virtual Brand." Stranger Things star Noah Schnapp helped create a virtual chicken menu for IHOP. Nextbite's other celebrity-backed virtual brands include Packed Bowls by Wiz Khalifa and 'Wichcraft sandwiches by Tom Colicchio.
☆ Chipotle Mexican Grill to launch new spinoff, Farmesa Fresh Eatery, in a ghost kitchen
  + stars: | 2023-02-15 | by ( Amelia Lucas | ) www.cnbc.com   time to read: +4 min
Chipotle Mexican Grill is launching a new spinoff, called Farmesa Fresh Eatery, in a California ghost kitchen. And, "when the time is right," Lawton said, Chipotle will use its loyalty program database to attract potential Farmesa customers. When opened, the Santa Monica location will be Kitchen United's 24th ghost kitchen. For Chipotle, Kitchen United's model allows the restaurant chain to test out the new brand with reduced risk. For now, Chipotle's chief purpose with the location is simply to learn, but that doesn't mean Farmesa won't grow.
☆ Chipotle is launching Farmesa, a spinoff selling 'California-inspired' bowls of salmon, whipped potatoes, quinoa, and more
  + stars: | 2023-02-15 | by ( Nancy Luna | ) www.businessinsider.com   time to read: +5 min
Chipotle is launching a virtual restaurant brand featuring "California-inspired" bowls. The virtual restaurant makes its debut later this month in a ghost kitchen in Santa Monica, California. Farmesa will operate at the Kitchen United Mix food hall at Third Street Promenade, a tourist-heavy outdoor retail center in Santa Monica. Kitchen United is a Pasadena, California-based ghost kitchen operator with locations all over the US. Chipotle's new concept, Farmesa, is opening later this month at ghost kitchen/food hall Kitchen United Mix.
☆ Marc Lore co-founded Jet.com and ran e-commerce at Walmart. Now he's out to prove he can make the delivery of 'fast fine' restaurant food work in NYC.
  + stars: | 2023-02-14 | by ( Nancy Luna | ) www.businessinsider.com   time to read: +6 min
Instead of using kitchen vans, Wonder is preparing chef-driven meals from a storefront. Lore, who cofounded the e-commerce site Jet.com and sold it to Walmart, had plans to expand Wonder to a fleet of 1,000 kitchen vans. Storefronts can offer consumers up to 30 food brands for delivery from one location, while the van model was limited to two menus per van. ClusterTruck, a Midwest ghost kitchen that controls everything from the food recipes to delivery, is another model similar to Wonder. Still, Lore sees the value of marketing Wonder's food brands on delivery apps.
☆ How to Spot a ​Ghost Restaurant on DoorDash, Grubhub, and Uber Eats
  + stars: | 2022-12-22 | by ( Nancy Luna | ) www.businessinsider.com   time to read: +7 min
Thousands of virtual brands are flooding delivery apps like Uber Eats, DoorDash, and Grubhub. According to a joint report by Grubhub and the market-research firm Technomic, 41% of independent restaurants are operating virtual restaurants. Uber Eats and GrubhubUber Eats and Grubhub do not label virtual brands. Our perspective is that a virtual restaurant is a real restaurant," Uber Eats told Insider. The Miami address for the virtual brand Sam's Crispy Chicken is listed as "MIA07-2" on the Uber Eats app.
☆ Burger King's owner just opened a delivery-focused food hall where customers can order from Popeyes, Firehouse Subs, and other chains. The company is one of many expanding the ghost kitchen model to r
  + stars: | 2022-11-08 | by ( Nancy Luna | ) www.businessinsider.com   time to read: +13 min
Burger King's owner recently opened its first ghost kitchen, or digital food hall, in Miami. And recently, the parent of Burger King, Restaurant Brands International, opened its first ghost kitchen in Miami. Wonder is part ghost kitchen, part food delivery van, part meal-kit provider. These ghost kitchens on wheels, outfitted with cooking equipment and chefs, can be hailed through an app. The company, which ended its partnership with Miami-based Reef Technology this year, is not labeling the facility as a ghost kitchen.
☆ A merger with Albertsons could bring Kroger's tech initiatives, like automated warehouses and smart carts, to over 5,000 locations
  + stars: | 2022-10-17 | by ( Alex Bitter | Nancy Luna | ) www.businessinsider.com   time to read: +13 min
Kroger is building its own tech infrastructure, including automated warehouses for delivery orders. Here are Kroger's biggest e-commerce and technology initiatives:A ClusterTruck ghost kitchen inside a Kroger in the Midwest. The delivery-focused ghost kitchen touts a Cheesecake Factory-inspired menu of 80 to 100 food items. Over the last few years, ClusterTruck opened locations inside Kroger stores in Indiana and Ohio. Another partnership, this one with the autonomous-car startup Nuro, has stationed self-driving vehicles to deliver grocery orders in certain cities since 2018.
☆ Burger King, Popeyes, and Jack in the Box cut ties with ghost kitchen Reef as the SoftBank-backed startup continues to face operational issues
  + stars: | 2022-10-10 | by ( Nancy Luna | ) www.businessinsider.com   time to read: +5 min
Jack in the Box, Burger King, and Popeyes have ended their expansion plans with Reef. Burger King, Popeyes, Jack in the Box, and Del Taco have ended their partnerships with Reef Technology, a ghost-kitchen startup. Health inspectors in Austin, Texas, suspended four Reef food trailers after a recent inspection last month. In mid-September, Philadelphia inspectors cited a Reef kitchen trailer for having the wrong retail-operating license, food-safety inspection records show. Are you a Reef insider with insight to share?
☆ A wave of restaurant operators and high-profile chains like Chipotle and Burger King are investing millions in innovation amid a slowdown in food-tech funding. Here are 10 investing in ghost kitchens,
  + stars: | 2022-09-29 | by ( Nancy Luna | ) www.businessinsider.com   time to read: +10 min
"My dad says I'm taking the joy out of a restaurant," Frischling said. "If this industry doesn't keep up, we're not going to have so many restaurants," Frischling told Insider. Frischling is part of a wave of restaurant operators and high-profile chains investing millions in the industry's future. Over the years, Chipotle, Inspire Brands, and Restaurant Brands International — the owner of Burger King and Popeyes — have invested in autonomous-delivery vehicles, ghost kitchens, and digital-ordering software. IGC HospitalityThe New York restaurant company, also known as In Good Company Hospitality Group, invested in the restaurant-tech firm MarginEdge in 2021, according to PitchBook.
☆ Kroger is doubling down on its subscription delivery business as it weans itself off of Instacart. Here's a rundown of its other initiatives, from ghost kitchens to smart carts
  + stars: | 2022-09-26 | by ( Alex Bitter | Nancy Luna | ) www.businessinsider.com   time to read: +12 min
Here are Kroger's biggest e-commerce and technology initiatives:A ClusterTruck ghost kitchen inside a Kroger in the Midwest. ClusterTruckGhost kitchensIn December 2019, Kroger began improving its prepared meals offering by partnering with ghost kitchen startup ClusterTruck. The delivery-focused ghost kitchen touts a Cheesecake Factory-inspired menu of 80 to 100 food items. Over the last few years, ClusterTruck opened locations inside Kroger stores in Indiana and Ohio. But the firm, which tracks where consumers shop, said Kroger stores with the ghost kitchens are seeing an uptick in visits compared to neighboring Kroger branches.
☆ Burger King's owner opened its first ghost kitchen in Miami. Meet 7 innovative ghost-kitchen startups expanding the multibillion-dollar segment beyond the models developed by CloudKitchens and Reef Te
  + stars: | 2022-06-27 | by ( Nancy Luna | ) www.businessinsider.com   time to read: +13 min
Burger King's owner recently opened its first ghost kitchen, or digital food hall, in Miami. Meet 7 nontraditional ghost kitchen startups. And, recently, the parent of Burger King, Restaurant Brands International, opened its first ghost kitchen in Miami. These ghost kitchens on wheels, outfitted with cooking equipment and chefs, can be hailed through an app. The company, which ended its partnership with Miami-based Reef Technology this year, is not labeling the facility as a ghost kitchen.
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